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Zach Rieken to lead the mass haircare company.
June 26, 2025
By: TOM BRANNA
Editor
Zach Rieken has been named chief executive officer of Odele, a mass haircare brand. Most recently, Rieken was CEO of Living Proof (2019-2024). Before serving at Living Proof, Rieken was senior vice president and global general manager at Bumble and Bumble. Prior to that, he was VP-sales at Wella, and held leadership roles at Procter & Gamble, too. “As we lean into this next chapter of growth, we could not be more excited to bring Zach in as our CEO. His experience and knowledge of the cat...
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